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Product Marketing Manager

Ceres Imaging

Ceres Imaging

Marketing & Communications, Product
Oakland, CA, USA
Posted on Wednesday, May 17, 2023

Product Marketing Manager

Ceres Imaging Oakland, CA (Remote)

Posted 2 weeks ago

$120,000.00/yr - $170,000.00/yr




Product Management

Information Services

Financial Services


This job is no longer receiving applicants

Meet the hiring team

Kelly Coplin

Director of Product Management at Ceres Imaging

Job Poster

About the job

About Ceres Imaging

In the face of unpredictable markets and a changing climate, farmers have never been asked to do more with less. At Ceres Imaging, we believe the future of agriculture depends on building the right tools to help farmers, insurers, lenders and sustainability partners make the most of their limited resources. That's why we're creating solutions for the Ag ecosystem: Growers, Financial Services and Sustainability. With our risk-based models, our customers are able to cover more ground, make the most of their resources, and apply their skills and experience where it’s needed most.

At Ceres Imaging, we are committed to providing our employees with a positive and supportive work environment, opportunities for professional growth and development, and a competitive salary and benefits package.

About the Product Marketing Manager

The Product Marketing Manager will be responsible for leading go-to-market for new products that help stakeholders across the agricultural ecosystem to maximize profitability, reduce risk exposure, and improve sustainability. You’ll be accountable for creating the messaging and materials that help our sales teams bring new customers on board, and our customers understand our products and value. You’ll do this by synthesizing the knowledge of our sales, marketing, product, and science teams, and harnessing the insights of our customers.

Objectives of this Role

  • Develop and execute growth strategies for our products by bringing clear personas, segmentation, and a strong customer lifecycle to life in our go to market
  • Make it simple to understand our business value, differentiation, and science capabilities, both current and forward-looking.
  • Empower every step of acquisition, pre-sales, sales, and service with the materials and content that allows them to be effortlessly brilliant.
  • Be an influential and visible advocate for our products within the company, with our customers, and across our industry.
  • Intimately understand the competitive landscape, and document and socialize that competitive landscape across the company through well-maintained documentation
  • Utilize your understanding of the market to position our products competitively


  • Ensure that the sales and customer success teams have the materials and training they need to succeed by either creating materials yourself or coordinating with others on the product and science teams to do so.
  • Develop product positioning and messaging that differentiates Ceres Imaging and its value propositions across primary market segments
  • Work with the product team to ensure that our business model is strong based on your understanding of customer willingness to pay, market dynamics, and the competitive landscape
  • Collaborate closely with the product and sales teams on the release and launch of products

Skills and Qualifications

  • 7-10 years of proven experience in a product marketing function
  • Highly effective cross-functional team management
  • Previous experience delivering finely-tuned SaaS products to the enterprise market
  • Exceptional writing and editing skills combined with strong presentation and public speaking skills. Amazing storyteller!
  • Deep financial acumen with business case skills
  • Agricultural or Financial Services background a plus

An estimate of the current salary range is

$120,000 - $170,000 USD

At Ceres

We are proud to be an equal-opportunity employer that is committed to be the place where a diverse mix of talented people want to come and stay to do their best work. We do this to enable farmers to make better decisions through data, thus supporting the global food supply chain as well as our planet.

Ceres recruits, employs, trains, compensates, and promotes regardless of race, gender, religion, color, national origin, sex, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law. Ceres Imaging is an equal-opportunity employer. Even if you don’t think you fit all the requirements, please still apply. If you require any accommodations for the interview process please contact: hr@ceresimaging.net

Top skills for this role

Build these skills listed on the job description or by the job poster.

Business Acumen
Software as a Service (SaaS)
Product Service
Product Launch
Product Marketing
Cross-functional Team Leadership
Business Case Preparation
Public Speaking
Team Management

Pay range in Oakland, CA

Exact compensation may vary based on skills, experience and location

Base pay range

$120,000.00/yr - $170,000.00/yr

Featured benefits
Medical insurance, dental insurance, vision insurance, 401(k), paid maternity leave, paid paternity leave, commuter benefits, and disability insurance