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Elemental Excelerator
Elemental Excelerator

Director of C&I Market Strategy



Irvine, CA, USA
Posted on Thursday, February 8, 2024
The Director of C&I Market Strategy is responsible for shaping and promoting Q CELLS’s new corporate identity as a total Energy-as-a-Service provider in the Community, Commercial, Industrial (CCI) sector. This dynamic position requires a strategic communicator who can bridge the gap between internal objectives and external engagements, focusing on module and system (M&S) and distributed energy (DE) projects. This position will report to the Head of the C&I Division or other senior management personnel designated by the President of the Company. This position will be based out of our Irvine office, with an in-office schedule that is set at the direct manager’s discretion in accordance with the company policies and procedures. Remote options could be considered for exceptional cases.


  • Develop and implement comprehensive communication strategies to effectively convey Qcells’s transformation and positioning as an Energy-as-a-Service provider in the CCI sector.
  • Cultivate strong relationships with internal teams, external stakeholders, and customers within the C&I division, serving as a primary point of contact for M&S and DE projects.
  • Collaborate closely with an external marketing agency, providing guidance and feedback to ensure the successful execution of marketing initiatives aligned with Qcells’s goals.
  • Oversee the creation of content that highlights Qcells’s capabilities in project development, energy consulting, and grid optimization.
  • Develop and maintain relationships with media outlets, industry influencers, and key stakeholders to enhance Qcells’s visibility and reputation.
  • Proactively identify and pursue opportunities for media coverage and positive external exposure while ensuring key messages and achievements in communications.
  • Serve as the communication channel for ES Marketing, ensuring internal teams are aligned with corporate messaging and goals.
  • Attend industry conferences and events to represent Qcells, actively participating in discussions relevant to the C&I sector and positioning the company as a thought leader in the industry.
  • Provide regular updates to internal teams on communication initiatives and successes.
  • Perform other duties as assigned.

Required Qualifications

  • Bachelor’s degree in Communications, Marketing, Business, or a related field. Master’s degree is a plus.
  • Minimum of 5 years of experience in communications and marketing, preferably in the renewable energy sector.
  • Familiarity with the solar energy industry, specifically in the Community, Commercial, Industrial (CCI) sector. Understanding of distributed energy solutions, project development, and grid optimization.
  • Exceptional written and verbal communication skills, with the ability to convey complex technical information in a clear and compelling manner.
  • Demonstrated ability to manage multiple projects simultaneously, ensuring timely delivery and high-quality results.
  • Ability to thrive in a dynamic and evolving industry landscape, comfortable working in a fast-paced environment.
  • Collaborative mindset with the ability to work effectively within cross-functional teams.
Hanwha Q CELLS America Inc. (“HQCA”) is headquartered in Irvine, CA, and handles sales for the North American region. It is a subsidiary of Hanwha Q CELLS Co., Ltd., one of the world´s largest and most recognized photovoltaic manufacturers for its high-performance, high-quality solar cells and modules. It is headquartered in Seoul, South Korea (Global Executive HQ), Thalheim, Germany (Technology & Innovation HQ), and San Francisco, USA (Energy Storage/Inverter & Software HQ). Through its growing global business network spanning Europe, North America, Asia, South America, Africa, and the Middle East, the company provides excellent services and long-term partnerships to its customers in the utility, commercial, government, and residential markets. Hanwha Q CELLS is a flagship company of Hanwha Group, a FORTUNE Global 500 firm, and a Top 8 business enterprise in South Korea. HQCA recently acquired Geli, a leading developer of Energy Management System software for energy storage, solar, and other renewable resources.
· Medical, Dental, Vision
· Paid Time Off
· Tuition Reimbursement
· 401K
· Paid Holidays
* All benefits dependent on role and eligibility
Physical, Mental, & Physical Demands
To comply with the Rehabilitation Act of 1973 the essential physical, mental and environmental requirements for this job are listed below. These are requirements normally expected to perform regular job duties. Incumbent must be able to successfully perform all of the functions of the job with or without reasonable accommodation.
Standing: 20% of time
Sitting: 70% of time
Walking: 10% of time
Pulling: up to 10 Pounds
Pushing: up to 10 Pounds
Carrying: up to 10 Pounds
Lifting: up to 10 Pounds
Agility (F = Frequently, O = Occasionally, N = Never)
Turning: F
Twisting: F
Bending: O
Crouching: O
Balancing: N
Climbing: N
Crawling: N
Kneeling: N
Dexterity (F = Frequently, O = Occasionally, N = Never)
Typing: F
Handling: F
Reaching: F
All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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