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Elemental Excelerator
Elemental Excelerator

Distribution Sales Director - Central



Sales & Business Development, Operations
Dallas, TX, USA
Posted on Wednesday, November 15, 2023

The Company

SPAN invented the smart electric panel. We transformed a century-old appliance into an intelligent device that can sense and control the sources and uses of electricity in your home. This makes going solar simpler, adding battery-based backup more valuable, gas appliances dispensable, EV fast-charging possible, appliance breakdowns preventable and generally makes people care about the energy that powers their home.

SPAN was founded by Tesla’s former head of energy products, the team that created and deployed the Tesla Powerwall, the world’s first mass-market and still most popular home battery.

The Role

The Distribution Sales Director is a key role in the growth of SPAN. Residential electrification and ESG (Environmental, Social, Governance) initiatives continue to gain traction and focus within electrical, mechanical and renewable distributors. SPAN is creating a new category of smart panels for whole home energy management that bridges traditional electrical products with renewable products, like heat pumps, solar and battery storage, that supports distributor initiatives and profitable growth.

We are looking for someone with leadership, passion and experience selling to national and regional electrical, HVAC, or renewable distributors. This role sits within the Distribution Channel and will work cross-functionally with the Builder and Installer/Contractor channels to create an effective push/pull strategy. This is an opportunity to establish SPAN in multiples trades as a dynamic thought leader and category creator.


  • Work with senior leadership to develop a robust electrical distribution and HVAC distribution strategy and execution plan for assigned distribution accounts within the region

  • Develop relationships, execute supply level agreements, and sales and marketing plans with assigned accounts at both national and regional levels

  • Negotiate contractual agreements and ensures contract obligations are met

  • Conduct regular business reviews and present outcomes to executive leadership

  • Engage across all aspects of the distributors business - electrical, EV, renewables, HVAC, etc.

  • Support the local awareness and onboarding of installers through distribution to create pull campaigns with local sales teams

  • Work cross-functionally to ensure programs are executed and supported by supply chain, product, operations, sales ops, marketing and finance teams

  • Understand and monitor industry trends and opportunities for SPAN to expand the business model within distribution

About You

Required Qualifications

  • 7+ years of experience and success selling to national and/or regional electrical, mechanical, plumbing, or renewable distributors - Sonepar, Greentech Renewables, Ferguson, Watsco, Rexel

  • Demonstrated ability for the art of technical sales: driving urgency, consultative selling and closing business

  • Strong analytical and operational skills in executing distribution strategic plans that result in mindshare and revenue driven by distributor

  • A solid and genuine understanding of technology, specifically relevant to smart home and sustainable or renewable energy

  • Ability to create a long term vision and engage key stakeholders to execute on that vision

  • Ability to get things done in a fast-paced startup environment

  • Strong team-player with proven track record of working effectively with all stakeholders

  • Past experience building out a new vertical for a company, including managing a team

  • Excellent verbal and written communication skills

  • Positive mindset and attitude with a passion for rapidly scaling residential electrification

  • Up to 60% travel may be required

Bonus Qualifications

  • Participation in industry distributor organizations - NAED, HARDI, etc.

  • Based in Dallas, TX, Phoenix, AZ, or Los Angeles, CA

The U.S. base salary range for this position is $152,000 - $171,000 plus benefits, equity and variable compensation for Sales-related roles. This range represents SPAN’s good faith estimate of competitively-priced salary for the role based on national, real-time industry data from companies of a similar growth stage. This range reflects minimum and maximum new hire salaries for the role across US locations. Within the range, individual pay is determined by location and individual factors including relevant skills, experience and education or training. This range correlates to the relative level of the candidate we believe we need for the role and may require an adjustment for candidates of a different level.

Your recruiter can share more about the specific salary range for the location this role is based during the hiring process.

Life at SPAN

Headquartered in San Francisco’s vibrant SoMa neighborhood, we are an eclectic group of creative thinkers who value open communication, teamwork, and a ‘make it happen’ approach to addressing complex challenges.

SPAN embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

We’re hiring talented individuals who are driven by success and are passionate about shaping the future of renewable energy. If that sounds like you, we’d love for you to consider joining the rapidly growing team at SPAN.

The Perks:

⚡ Competitive compensation + equity grants at a well-funded, venture-backed company

⚡ Comprehensive benefits (including medical; dental, vision, life and disability insurance)

Comfortable, sunny office space located near BART and Caltrain public transit

⚡ Strong focus on team building and company culture (events, meet-ups, clubs)

Flexible hours and unlimited PTO