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Content Marketing Manager

Transcend

Transcend

Marketing & Communications
Remote
Posted on Friday, March 22, 2024

About Us:
Transcend is a sustainability-driven water startup on a mission to transform the way engineering firms, utilities, and technology suppliers assess and design critical water infrastructure. Our software automates the preliminary engineering of water and wastewater treatment facilities, incorporating innovative and sustainable treatment technologies to ensure safe, equitable access to clean water worldwide. We’re dedicated to building the best design automation platform on the market and are seeking a Regional Sales Executive to help us grow our business.

Are you ready for a challenge?
We invite you to be part of a team accomplishing Transcends mission to transform the way engineering firms, utilities, and technology suppliers assess and design critical water infrastructure!

​If you’re excited about changing the water or engineering industry, and are passionate about seeing customers succeed, then you should check out Transcend. Our software is the only product on the market that can automate the preliminary engineering (first 30%) of a water facility – incorporating innovative, sustainable treatment technologies to ultimately ensure safe, equitable access to clean water around the world.

We put an extraordinary amount of effort and expertise into building the best design automation platform on the market today. And we want you to help our customers make the best use of the tool – creating an experience clients love and can’t imagine living without.

Transcend is disrupting the Engineering and Construction industry. Transcend Design Generator (“TDG”), a first-of-its-kind generative design software platform, enables the companies that design our global infrastructure to automate Design & Engineering work that is currently done manually. There is over 500 billion dollars spent on engineering services each year, and capital planning and project development processes have not changed in decades. These companies are critical to our future, as they design our water, power, roads, and other core infrastructure. Due to their archaic processes, they are not innovating fast enough to impact our environment and help solve Climate Change. Over the last 10 years Transcend has developed and implemented a cloud-based software that completely changes the traditional process and transforms the culture of these engineering and construction firms around the world. The company has a unique remote culture with offices in Europe and the USA.

What you will be doing
We are looking for a growth-minded Content Marketing Manager, that will be responsible for developing and executing comprehensive marketing strategies to promote our products/services effectively. You will play a crucial role in full funnel content creation, ensuring alignment between our marketing efforts and the needs of our target audience. This position requires a blend of creativity, strategic thinking, and analytical skills to drive successful marketing campaigns that generate leads, engage customers, and increase brand awareness. This role reports to our Director of Marketing.

Summary of Responsibilities:

Content Strategy and Creation:

    • Develop and implement a content strategy aligned with business objectives, target audience, and market trends.
    • Develop compelling and relevant content (e.g., case studies, whitepapers, webinars, video content, conference speaking submissions, etc.) for various channels, including blog posts, social media, email campaigns, whitepapers, and website copy.
    • Collaborate with sales, product marketing, and customer success teams to gather insights and information for content creation to ensure they are equipped with the latest product knowledge and sales materials
    • Ensure consistency in brand voice, messaging, and storytelling across all marketing materials.

Customer Marketing:

    • Partner with customer success to understand and tirelessly advocate for our customers’ needs, pain points, and aspirations.
    • Develop and manage customer-focused campaigns to drive product adoption, retention, and advocacy.

Sales Enablement:

    • Develop customer-facing product positioning, messaging, and value propositions that resonate with target customers.
    • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
    • Work closely with the sales team to develop sales enablement tools, such as product guides, presentations, and FAQs.

Campaign Management and Optimization:

    • Plan and execute integrated marketing campaigns to drive traffic, engagement, and conversions.
    • Monitor campaign performance, analyze data, and optimize strategies to improve ROI and achieve marketing objectives.
    • Utilize marketing automation tools and analytics platforms to track campaign metrics and report on results.

Cross-Functional Collaboration:

    • Collaborate with sales, product management/marketing, and other departments to ensure alignment between marketing initiatives and overall business goals.
    • Provide insights and recommendations based on market feedback, customer insights, and competitive analysis.

We need you on our team if you have the following competencies

  • Organized: You are a highly organized individual, with high attention to detail
  • Self-Starter: You thrive in a start-up environment where priorities shift rapidly
  • Reliability: You get the work done in an efficient and prompt manner
  • Decisive: You have the confidence to make decisions in situations when there is not enough information available.
  • Team Player: Ability to work in a remote team environment, across time zones, but also thrives working independently.
  • Exceptional communication skills: Ability to simply and clearly present complex financial concepts to various internal and external stakeholders.
  • Outstanding analytic skills: A high degree of intellectual curiosity, and the ability to engage with other senior leaders in addressing complex business issues.
  • EQ: High degree of emotional intelligence with ability to earn the respect of a diverse and international workforce.
  • Integrity: Strong ethics with unquestioned integrity; High personal standards of behavior.
  • Passion: Confidence, high level of energy, ability to quickly develop credibility.

We would love to hear from YOU if some of these sound like you:

  • Bachelor’s degree in marketing, Communications, Business Administration, or related field.
  • Proven experience in content marketing, or related roles, preferably in the SaaS industry.
  • Strong writing, editing, and storytelling skills with attention to detail.
  • Solid understanding of digital marketing channels, including SEO, social media, email marketing, and content distribution platforms.
  • Experience with marketing automation tools (e.g., HubSpot) and analytics platforms (e.g., Google Analytics).
  • Ability to think strategically, analyze data, and translate insights into actionable marketing strategies.
  • Excellent communication, presentation, and interpersonal skills.
  • Creative thinking and problem-solving abilities.
  • Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.

Where you will be doing it:

This position is a 100% remote position with the flexibility to work from anywhere in North America. Similarly, the people you will be working with are from all over North America and Europe. Applicants should have a willingness to travel to major company functions and conferences, as well as be flexible in working on a diverse team across several time zones – 10-20% travel expected. The ability to travel internationally is a requirement.

Diversity, Inclusion, Belonging, Equity, Accessibility

Each Transcender is authentic and united in our mission to advance critical infrastructure design. We are dedicated to diversity, equity, and inclusion. We continuously strive towards building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment, and we encourage candidates from all backgrounds to apply.

Transcend provides accessible accommodation during the recruitment process. If you require accommodation, please tell us, and we will work with you to meet your needs.

If you are a self-motivated and results-driven individual who is passionate about building a business, then we encourage you to apply for this exciting opportunity by sending your resume to job.usa@transcendinfra.com

We offer a competitive salary, bonus, and benefits package, along with opportunities for career growth and development.

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